“The Indian internet market is still evolving and mobile internet is driving growth. As much as 50% of the $7-billion e-commerce business is coming through the mobile. However, this does not mean shutting a particular mode will benefit companies. There are consumers who still prefer to shop through desktop, compare prices online and prefer
a bigger screen. Also, it doesn’t cost much to run multiple platforms,” said Ankur Bisen, senior vice-president, retail and consumer products, Technopak.