According to the Mozilla Blog, “our hypothesis is that when you open a Private Browsing window in Firefox you’re sending a signal that you want more control over your privacy than current private browsing experiences actually provide”.
The feature though would be another hit to the once booming internet ad industry, as users get more and more tools of blocking both the ads themselves and the tracking technology which tries to offer them relevant and targeted marketing. They are plug-ins used to keep one’s browsing habits to himself. The browser will also not keep a record of its users’ browsing history.
Exactly how much information sites gather about visitors has proved a contentious point in recent weeks, with some criticisms voiced that too much data is being gathered by third-party services, often without the user realizing it’s taking place.
Apart from this, tracking protection can also be enabled in the standard browsing mode as well, which is a great thing to have.
Since Firefox, like some other leading browsers, does not have the “Do Not Track” option for users, “experimental Private Browsing” mode will enable Mozilla to block outside parties – such as ad networks or analytics companies – from tracking users with the help of cookies and browser fingerprinting. But what protects you from the sly web-based trackers recording datas without your knowledge?
The vast majority of the websites are expected to run smoothly with this new function, but for those websites that don’t, a user can disable the tracking in the private window described above.
“We’ve worked with developers and created a process that attempts to verify that add-ons installed in Firefox meet the guidelines and criteria we’ve developed to ensure they’re safer for you”, said Mozilla.
Last week, Firefox has been plagued by a vulnerability that steals computer files from the site’s visitors. Now incorporated in a “pre-beta” version of the browser, the new mode will go a step further by shutting down page elements that might be snooping on your activities.