Monday 6 July 2015

The eternal rumor: Will Microsoft dump Windows Mobile and go for Android?


There are certain tech rumors that make the rounds so regularly, you could almost write the stories in advance. Every year, someone is going to buy AMD, graphene is just around the corner thanks to one major breakthrough or another, OLED televisions are finally going to hit the mass market at near-LCD prices (I cry inside every time this one turns out to be untrue) and, inevitably, Microsoft is going to give up on Windows Phone10 Mobile and make Android devices.
This time, the rumor comes courtesy of Twitter user and known leaker MSNerd, who writes that Microsoft CEO Satya Nadella is discussing the option of dropping Windows Mobile altogether and instead licensing Android for use in smartphones and handsets. To be fair, this is not an entirely crazy idea. If the original Windows Mobile had a much higher market share than it deserved, Windows Phone has had the opposite problem — it deserves more users than it actually has, based on the overall quality of the OS.
“Nadella and the SLT debating continuing Windows on phones and small tablets vs bundling Microsoft services on Android as the way forward,” MSNerd said. “Microsoft would push Google Play devices with Microsoft apps in exchange for Google providing first-class Maps, YouTube, Search on Windows.”
With its signature mobile platform mired around 2.6% of the market, it’s not surprising that MS would evaluate its long-term plans for the platform. Satya Nadella made headlines recently for a memo in which he declared Microsoft would have to make hard choices around its product stack and the company announced the sale of some of its mapping platform to Uber not long after. The company’s mobile advertising business, meanwhile, will now be handled by AOL.

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