Friday 4 September 2015

McDonald's hires YouTube stars to launch youth channel

McDonald’s has jumped on the YouTube bandwagon, launching a youth-targeted channel fronted by British vloggers Gabriella Lindley and Oli White.
The fast food giant is to launch Channel Us as part of a new strategy to engage with millenials, the 16 to 24-year-old demographic that is becoming increasingly hard to market to using traditional media.
McDonald’s has signed up White and Lindley, who had a spectacularly public falling out with one-time friend and fellow vlogger Zoella, who have almost 2 million subscribers to their YouTube channels.
The vloggers, who will host a weekly show. will promote the channel to their fans with the aim of attracting young people who want to “turn their passions and ambitions into reality in just 72 hours”.
McDonald’s cites examples of the 72-hour challenges that might be tackled, including organising a fashion show to making the dream of a performance at the Edinburgh Fringe Festival come true.
“This is a ground-breaking moment for McDonald’s in the UK,” said Alistair Macrow, the company’s chief marketing officer. “The launch of Channel Us is completely new territory for the company. Working with young YouTube talent enables us to target key audiences.”
The channel has been created in partnership with content agency Drum and McDonald’s media planning and buying agency OMD UK.

Samsung to launch Galaxy Note5 in India next week

Samsung will unveil its Galaxy Note5 flagship phablet in India early next week, likely September 7, according to a source with knowledge of the South Korean giant's plans.

The company will be sending media invites for the unveiling event, which will be held in New Delhi, in the next couple of days. While there is no word on the pricing, it is expected that Galaxy Note5 will be priced above Rs 55,000.

Samsung took the covers off its latest top-end phablet on August 13, where it also introduced the Galaxy S6 edge+. The curved screen phablet was unveiled in India within a week of its global showcasing, priced at Rs 57,900.

Galaxy Note5 comes with a 5.7-inch QHD (1440x2560p) Super AMOLED screen that supports the company's proprietary S Pen stylus. The phablet is powered by Samsung's 64-bit Exynos octa-core (2.1GHz quad-core + 1.5GHz quad-core) processor, backed by 4GB of LPDDR4 RAM. Samsung is likely to launch both 32GB and 64GB variants of the smartphone in the country; the handset does not support microSD cards.
The phones run Android 5.1 Lollipop with a new optimised version of Samsung's TouchWiz UI layer.Samsung Galaxy Note5 sports a 16MP rear camera with Optical Image Stabilisation (OIS) and a 5MP front-facing camera. The device packs a 3,000mAh battery that supports fast-charging on wireless as well as wired chargers.

In terms of connectivity, the latest Samsung phablet supports Wi-Fi 802.11 a/b/g/n/ac, MIMO(2x2), Bluetooth 4.2 LE, ANT+, microUSB 2.0, NFC, GPS/GLONASS, and 4G LTE Cat 9 / LTE Cat 6 (differs by market) options. It also has integrated fingerprint sensor and heart rate monitor.

According to Samsung, the newly-designed Galaxy Note5 provides a new set of productivity tools such as SideSync, along with a much refined fifth-generation S Pen capabilities for better multitasking.

Samsung claims the Galaxy Note5's new S Pen feels more solid and balanced in the user's hand, offering improved writing capabilities and a variety of tools. It features a clicking mechanism to offer a better experience and users can now quickly jot down ideas or information even when the screen is off without even unlocking the phone. The 'Air Command' feature has also been given an upgrade; now the icon hovers for instant access to all of S Pen tools from any screen at any time. Users can also annotate on PDF files and capture lengthy web articles or long images at once via 'Scroll capture.'

The Note5 ergonomically fits in one hand with a narrower bezel and curved back. The flat screen and the curved shape makes it easier to use the phone with one hand, as per the company.

Naruto Shippuden Ultimate Ninja Storm 4 New Scan Reveals Susanoo Kakashi

Naruto Shippuden Ultimate Ninja Storm 4 is going to be the biggest Naruto video game ever released. The game will be covering the final events of the manga and also include characters taken from the whole series and also from some recent movies like Naruto The Last and Boruto – Naruto the Movie. Today Shonen Jump magazine has revealed more of the content that will also be included in the game.

Naruto Scan Kakashi

Naruto Shippuden Ultimate Ninja Storm 4 will include Susanoo Kakashi, the ultimate form of Kakashi Hatake with the power of two Sharingan. The scan showcases the character as he unleashes his power against Kaguya Otsutsuki. You can check out the scan right below.
Last week a new Naruto Shippuden Ultimate Ninja Storm 4 off-screen gameplay video has surfaced online. The video has been taken during a special Bandai Namco event where the publisher showcased many of its upcoming games. Even though the video is a low quality off-screen one, the quality is good enough to clearly understand what’s going on in the video.
Two weeks ago some new Naruto Shippuden Ultimate Ninja Storm 4 screenshots have surfaced online showcasing the two DLC characters Boruto and Sarada taken from the Boruto – Naruto the Movie. The two characters will be offered as pre-order DLC characters only and it seems like they won’t be available for sale after launch. If you want to play as these two characters and have yet to pre-order Naruto Shippuden Ultimate Ninja Storm 4, you know what you have to do as soon as possible.
Naruto Shippuden Ultimate Ninja Storm 4 is currently in development for PlayStation 4, Xbox One and PC and it will be released during February 2016 in all regions and not this Fall as announced a few months back. More on the game will surely come in soon so stay tuned for all the latest news on the upcoming new game from CyberConnect 2.